Home Hardware Market Diversification Intelligent High-end Industry 27%** Growth

According to statistics, the total import and export volume of China's hardware industry reached 74.923 billion U.S. dollars last year, a year-on-year increase of 30.1%. Among them, total exports amounted to US$57.51 billion, an increase of 31.4% year-on-year, and imports totaled US$17.412 billion, a year-on-year increase of 26%. In the low point of development, Luo Baihui, the secretary-general of the International Mould & Hardware and Plastics Industry Suppliers Association, used the "International Hardware and Plastics Industry" magazine, the International Model Association Network, and Jinmo Network to guide industry-wide adjustment strategies to speed up transformation and structural adjustment. From export-oriented to domestic trade, foreign trade, both domestic and foreign markets, both walking, continue to open up the domestic market. This positive effect has led to significant results, led to a comprehensive rebound in the hardware industry, in particular, showing an explosive growth in the domestic market, achieving a 27% rapid growth in the industry.

Market development began to diversify Home hardware can be divided into ordinary and special two categories according to the setting, the former including hinges, hinges, slides, etc., the latter including bathroom hardware and kitchen accessories. Among them, hinges, slide rails, hinges and locks are used most frequently in life and are therefore more important.

In recent years, due to the continuous improvement of consumer demand, greater demands and higher requirements have been placed on hardware accessories. Take the furniture industry, the quality and grade of furniture is mainly reflected in the selection of hardware accessories. Inconvenient use of furniture, to a large extent, is due to the improper selection or lack of hardware accessories. The industry has often said: "As long as the corresponding hardware accessories, very complex multi-functional furniture can be produced." Industry sources said that the value of hardware accessories in furniture accounted for 5%, but the operating comfort accounted for 85%. The importance of hardware accessories in furniture can be seen.

In the past, home hardware was more emphasized on its mechanical properties, rust resistance, moisture resistance, and fatigue properties of moving parts. In today's increasingly demanding personalization and integrity at home, home hardware must not only satisfy the above-mentioned functionality, but also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Take the most common handle, the current market in addition to the stainless steel handle, there are black, bronze, light chromium, pearl nickel plus transparent paint, in the shape, there are European, Chinese, conventional, shaped, etc. And so on, to meet the diverse needs of consumers.

It is more and more important for individuals to develop home life in the direction of intelligence, and the requirements for home comfort are also increasing. The lazy style of life that people want nowadays requires hardware to be more humane and intelligent. The status of hardware in the home is so important, but the domestic high-end home hardware market and the profitable brand market are mostly occupied by imported hardware companies. The hardware accessories of major famous brands of furniture and wardrobes are basically covered by imported hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories has become the biggest selling point of furniture after plates.

Among them, the use of hardware to reach 35% of the wardrobe industry is more obvious. Such as the electronic high-end cupboards in the field of intelligent smart pumping, to achieve a cupboard wardrobe "no handle" simple design. The use of new types of damping and slide rails has enabled drawer chest drawers to carry heavy load, no rebound, and no leakage, while extending the service life of the damping and slide rails. In the integrated bathroom design, water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. have also begun to enter people's lives, providing the necessary conditions for the home to the direction of intelligent development.

The development of market competition to high-end With the vigorous development of the domestic wardrobe, sanitary ware and other home industries, most companies have begun to pay attention to the vast domestic market. Export to domestic sales has become the focus of corporate strategic development. Home hardware enterprises are deeply aware of this. “In the future, our goal is to deeply intervene in the domestic high-end market. We have already done research.” A hardware manufacturer that has long been making OEM products believes that due to long-term export abroad or for For foreign investment, many domestic companies are very strong in product quality. The key lies in changing the previous practices of heavy production and light brands, and strengthening brand management capabilities and corporate image strategic awareness. This will surely achieve its due market position.

In the past few years, the trend of domestic “family home hardware companies” has become more obvious. At that time, although there were many internal enterprises in the industry, due to the low cost and fierce competition, most companies rely on reducing the price of products to obtain the market. As a result, corporate profits are very low. Basically, they can only reach the state of maintaining production, but it is difficult to make money. The consequences are low product prices, low added value, and low profits. Companies do not have sufficient funds to continue to develop. If the enterprise can not progress, the industry will be difficult to upgrade, resulting in unsatisfactory results. Enterprises do not have enough funds to ensure that product design and technological content can not be improved, plagiarism and accepting orders from overseas companies become the ultimate choice for business survival. This will inevitably lead to the absence of domestic hardware accessories in the high-end market.