Aluminum door industry experience new trend of marketing

With the experience marketing model getting more and more recognized by the market, the aluminum door industry has also recently emerged a new wave of experience marketing, and it has become increasingly fierce. The forerunner of this new marketing model is the famous OPEC door leader OPEC. OPEC's famous brand has broken through the tradition of aluminum door product sales from the brand positioning and business philosophy, and created a brand-new integrated experience-based business model, which has won great praise in the market and become the eyes of dealers in the past two years. "Big Red Man."

It is not difficult to find that with the real-life experience sales model based on products and services, which has become popular in all walks of life, experience marketing has now become a powerful new weapon for merchants to gain competitive advantage, which has become popular at home and abroad.

In the traditional marketing model, the merchants pay attention to the promotion of product features and effects, and the customers often passively accept the ideas and products provided by the company. OPEC's Marketing Manager ** believes that customers spend more time and energy on purchasing durable consumer goods such as building materials. The simple product display of the ordinary aluminum door store will consume the energy and time of the customer on the one hand, and on the other hand, the installation effect and the actual effect will vary depending on the imagination. The experience hall happens to be the most direct way to allow customers to experience the post-installation effect and the overall decoration in the first-hand experience. This can avoid choosing the wrong style and style. While effectively improving the purchasing efficiency of customers, the transaction rate of the experience hall was improved.

According to reports, the “Aluminum Door Experience Hall”, which was first created by OPEC to create professional aluminum door sales terminals, included four advantages in experience.

First of all, it is a full-faced home space experience that allows customers to feel at home, thereby enhancing communication and promoting sales. Second, it is the wealth experience of the product mix marketing model, using the unique cabinet display and cooperation methods. In the case of reducing expenses and management personnel, the formation of wealth accumulation; third, a one-second self-test experience of passion, allowing consumers to skip the process of selecting the brand, and directly implement the simulation on the site by clicking on the screen with the mouse. In the experience hall, product selection and collocation design will not only allow customers to personally design satisfaction, but also improve the speed of the transaction. Fourth, it is a respected experience of membership services, training loyal customers, and ultimately promoting secondary sales.

For the application of this new marketing model, some people in the industry pointed out that it is a good thing for consumers to be able to purchase in experience applications and obtain more efficient and detailed services. On the other hand, there is bound to be an excellent investment market for good things for consumers. Therefore, for dealers, investing in aluminum doors is not only to show aluminum doors, but also to have an application space for deepening services at the same time, realizing a large return on investment.

As industry analysts say, from the market reaction, OPEC's reputation has undoubtedly been deeply favored by consumers and many dealers. Since the transformation of the experience hall, OPEC's reputation has been particularly concerned by the industry and the media. As the first mountaineer to eat crabs in the aluminum door industry, OPEC successfully integrated experiential consumption into the marketing of high-end aluminum doors. Due to the high rate of return on investment, OPEC’s elites have even triggered a franchise frenzy in a short period of time, and the investment boom has continued to heat up.

A marketing expert commented that OPEC’s pioneering new marketing model created a new era for the aluminum door industry to experience sales, and opened a new door for wealth for investors. In today's increasingly fierce competition in the building materials industry, if other dealers of the door companies also want to take advantage of this share of the boom, they must break through the stereotyped bottleneck of the traditional marketing model, have innovation, and have the opportunity to compete in the tide of competition. Stand firm.