Xinrui bathroom hardware brand business opportunities

At present, China's first and second line of bathroom hardware brands, the domestic market channel network is basically saturated. With the rapid growth of the national sanitary market as a whole, new distributors in the sanitary hardware industry have rapidly increased in all regions, and the new sharp sanitary hardware brands with huge growth potential have undoubtedly become the preferred brands for distributors all over the country.

The company has a certain scale of production capacity and financial strength, strong product support capabilities and a unique core competitiveness, brand strategy has a certain height, strong market development capabilities, and maintain a sustained growth trend has become China's cutting-edge bathroom hardware brand commonality.

At this stage, with the exception of the first- and second-tier cities, the rapid growth of sanitary ware markets in emerging third- and fourth-tier cities has brought tremendous opportunities for the rapid rise of cutting-edge brands. Hengjie, Zhongyu and a series of national famous sanitary ware brands have rapidly grown from early sharp brands to first-tier big brands, further increasing the confidence of sellers in selecting cutting-edge brands.

The sharp rise of brand new regional brands The rapid rise of China's cutting-edge brand, with the exception of a few brands relying on a strong financial strength to develop the market, most brands can only take a step-by-step development strategy, from the key regional market gradually expand to the national market, by the regional strong brand It has grown into a nationally renowned brand. For developers, the model room is a real estate face, the good and bad of the model house directly affect the sales of commercial housing.

For bathroom hardware companies, the influence of the model market on the formation of regional brands is closely related. If a regional brand wants to step out of the region and enter the national market, it must not blindly advance but it must be selectively promoted, especially in the form of a model market, with strategic, purposeful, and step-by-step progress.

This will greatly benefit the regional brand's national market expansion, allowing regional brands to move from the region to the national market step by step, and grow into a national brand. The creation of markets in key regions is a key factor in the brand influence of emerging brands and well-known brands in the market game.

In Chaozhou, where small and medium-sized bathroom hardware brands are relatively concentrated, some small and medium-sized brands have achieved sales of over 10 million yuan in a single regional market through the establishment of a model market. They have outperformed domestic first-tier brands in the area of ​​sales volume and brand influence, and gradually It has become a cutting-edge sanitary hardware brand with certain potential.

In recent years, the glory of the cutting-edge brand, Zhongyu, Shenluda and other enterprises have increased the strength of trademark rights protection, and even extended the rights protection law network to Hong Kong and other places in China.

It is understood that in order to safeguard the timeliness of rights protection, Zhongyu Group has adopted relevant programs in the protection of intellectual property rights: Intellectual Property Commissioners regularly check the phenomenon of similar trademark registration on the Chinese trademark network, and take measures such as filing trademark opposition applications, trademark disputes, etc.; The commissioner investigates trademark and trade name infringement on corresponding platforms such as Taobao.com and takes corresponding complaints. The senior anti-counterfeiting commissioner uses the clues provided by the market researcher and market sales staff to crack down on counterfeiting rights.

Last year alone, Zhongyu Group successfully revoked hundreds of websites linking counterfeit websites on the Internet. The establishment of these websites did not exceed three months. On the road to defending rights, Su Zhicong, a lawyer from Fujian (Nan'an) Zhida Law Firm, suggested that companies could form a joint anti-counterfeiting team with lawyers to file civil lawsuits based on specific infringements or submit relevant information to the industrial and commercial and public security authorities. Investigate.

Xinrui brand prudently responds to the sluggish market At present, a large number of bathroom hardware companies across the country have passed the transformation and upgrading, and joined the domestic brand bathroom hardware market competition. Thanks to the rapid sales in the property market in recent years, the market demand for sanitary hardware is strong, and the pressure on enterprise transformation and market development is relatively small. The emerging brands of sanitary hardware have emerged in a concentrated manner and have intensified market expansion.

In recent years, with the rapid development of China's property market, it has brought huge business opportunities to domestic sanitary hardware companies, and it has also opened the prelude to brand wars in the domestic sanitary hardware market. Strong export-oriented bathroom hardware companies, a large number of small and medium-sized bathroom hardware companies, including the original bathroom bathroom hardware brands relying on the domestic market, have all accelerated the domestic brand bathroom hardware market development plans, great privilege, compete in the Central Plains The momentum.

In the fierce competition in the bathroom hardware brand market, the first-line brand has strong strength and strong stamina, and a large number of emerging brands with huge growth potential have rapidly emerged. This poses a huge challenge to the current pattern of brand names in China's sanitary hardware industry, but the new brands only pride themselves on loving their feathers. , in order to avoid the bleakness of the aftermath, to avoid the brand short-lived situation.