Broad market prospects, broad focus, furniture channel wardrobe

According to the survey, the overall wardrobe ownership rate among urban households in China is only 6.8%, which is far lower than the average level of 72% in developed countries in Europe and America. However, the relevant forecast data shows that about 29% of urban households said they would purchase a whole wardrobe in the next 3 to 5 years.

Based on the status of the wardrobe as a subdivision industry in the furniture industry, the Focus Network furniture channel and the well-known industry leader Danish style wardrobe work together to officially launch a new sub-channel-wardrobe on September 15. "Danish style" is a "dark horse" in the overall wardrobe industry. It began to enter the Chinese market in 2003. At the beginning of the product market, it used the professionalism and advantages in the cabinet to sweep the overall home market in a thunderous trend. It enjoys the reputation of "Dr. Cabinetmaker", which caused a great sensation. Over the years, Danish style products have been updated very quickly, and their product styles and styles have once led the industry trend, becoming a model for many brands to follow, and the first brand of overall wardrobes in Shenzhen. Not only that, in 2008, a large-scale modern production base with an area of ​​35,000 square meters in Danish style was completed and put into production. Its development focus was also shifted from Shenzhen to the whole country. The brand influence and popularity continued to expand. With the advantages of its products, Danish style is becoming The most popular brand in the industry by high-end users.