Building materials sales off-season renovation materials are the fastest increase

Although it is in the off-season sales season, the current renovation of building materials has emerged the fastest increase this year, reaching 15% to 20%. Recently, the rising prices of raw materials have affected the home improvement industry.

The four major causes of home prices

It is currently in the off-season, and as consumers, it is obviously more concerned about when the home improvement company will raise prices. Reporters from the industry's peak, Sunshine Home, Yuanzhou, Longfa and many other well-known domestic decoration companies were informed that many companies have quietly raised prices. Ms. Xu Liongong, general manager of Tianjin Yifeng Decoration, told the reporter that many companies in the home improvement industry are facing the pressure brought by raw material prices. Since April of this year, all home improvement companies in Tianjin have quietly increased their prices. The price range varies from 5% to 10%. The reason is that there are four reasons for the price increase.

The reason is as follows: Raw material price increase The increase of raw material cost in the upstream directly affects the home improvement project. The prices of ceramic tiles, sanitary ware, and hydroelectric materials are the most prominent. The home-installed hydropower projects have risen by 20% to 30%. The prices of plates, paints, glass, clay bricks, wires, and faucets in home improvement materials have all increased.

Second reason: Labor costs have risen sharply. For the service-oriented home improvement industry, labor costs account for a large proportion. In 2007, the increase in the cost of home improvement labor is very obvious. Yang Jing, general manager of Sunshine Home Decorations, told reporters that in terms of sunshine homes, the average worker’s salary has risen to 90 yuan per day, and some special types of work have risen to 120 yuan per day. This is Business costs account for a large part of the cost. Yang Jing said: "Our workers must go through formal training and get qualification certificates before they can get jobs. The resulting wages are of course high."

Reason 3: It is difficult to balance the quality, quality service, and price reduction. In the face of rising prices for basic building materials, pursuing prices means lowering costs, and also implying that the quality of products cannot be guaranteed. This greatly damages the interests of consumers, and after-sales service is impossible to consider because of cost considerations.

Reason 4: Promoting the healthy development of the industry Enterprises must be profitable. If long-term exposure to low-cost pressure, there are many companies will go wrong, will find ways to cut corners, use substandard, not environmentally friendly decoration materials. This will hurt the reputation of home improvement companies and consumers' trust in the company. Over time, it is extremely unfavorable for the development of the entire industry.

Internal integration reduces costs

Although the increase in home improvement prices has become a general trend, some decoration companies have also stated that they will maximize consumer satisfaction by compressing costs or giving away some value-added products. Xu Liongong said that under the background of the general price hikes of building materials exceeding 10%, large-scale decoration companies, such as Yefeng, have only increased by 5%, which is the effect of cost reduction.

She said that through the introduction of new technologies to achieve the role of reducing costs; the optimization of the management level, will greatly reduce the cost of management; In addition, large-scale decorative companies through the group's advantages in large-scale procurement of building materials, can also reduce the cost of building materials; From these three aspects, although the raw materials have increased a lot, the market price of large-scale decoration companies has risen little.

"Black Heart Team" is not yet extinct

In the context of the upswing in the home improvement industry, the reporter also discovered that some small-scale decoration companies have used low-cost promotions such as discounts and big price reductions to attract consumers' attention. Although everyone has the mentality of spending less and doing more, the "black heart team" is using this mentality of people and making a fortune.
According to industry sources, there are now a lot of decoration road guerrillas put on the coat of the home improvement company, rent a small door face on the side of the road, secretly engraved with a seal, and started a “change of soup and not change” trading. According to Liu Yan, general manager of Yuen Chau Decorations, the “funny” of these informal home improvement companies is called the owners of laymen.

One of the tricks is “stealing the column”: When the material comes into play, all the materials are qualified. However, after checking the materials, some informal home improvement companies will fail to pay attention to the owners and secretly replace good materials with inferior ones. The owners often cannot distinguish between true and false. Countermeasures: This requires the owner to have time, stare at the construction of a small company, not let him have the opportunity to start.

Two of the tricky "sneak cut": In the home improvement, the informal home improvement company cut corners, the owner can not prevent.

Three of the tricks are "construction is not standardized": bullying most owners do not understand home improvement, informal home improvement companies will conduct non-standard construction, such as water, circuit is not standardized and so on.

Four tricks of “deceitful fraud”: In the construction period, informal home improvement companies will adopt low-cost cut-in and high-cost additions to bully the owners. For example, at the beginning, the company will deliberately save some items that must be done but the owner is hard to think of, so as to achieve the goal of attracting owners at a low price. After taking over, he will increase the price of the items that must be done. At this time, half of the home improvement was completed and the owners were told, and these projects had to be done again. The owners had to endure the high price of “slaughter”.

The "unclear price" of the cat's grin five: Some irregular home improvement companies bullied the owners' laymen. It was previously said that it was easy to wear a flat top, and when it was done, it was deliberately said to be a "special top" and then raised the price.

Six of the "fairy" replacement workers: Before the renovation, some informal home improvement companies would tell the owners "how well our workers are," but in fact they are "beginners" who do not have qualification certificates. Their craft is simply not hard, and the last unfortunate thing is the owner.

In the face of so many “tricky” in the process of home improvement, the reporter believes that the best way is to choose a company with good reputation. Not only is there no fraud, but it can also be guaranteed. Quality is guaranteed in all aspects.

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