Cabinet environmental certification Yulong mixed ten ring the most authoritative

“An environmental revolution in the Chinese home furnishing industry is being staged in the summer of 2009. The cupboard, as a new force in China's home furnishing industry, is benefiting from the historic opportunities for environmental protection brought about by this revolution. Cabinets will surely quickly become the trophies of the 'environmental revolution'. In the true sense of environmental protection, the cabinets will surely usher in a new round of environmental protection development.” A few days ago, the cabinet of the All-China Federation of Industry and Commerce Mr. Yao Liangsong, president of the professional committee and chairman of the Oupai kitchen cabinet interviewed the reporter and made a wonderful comment on the profound influence brought by the “Environmental Consumerism Campaign of the National 100 Brand Home Stores” to the cabinet industry.

“Environmental protection” starts from the channel for the first time. It is reported that “the National Environmental Protection Consumer Campaign for 100 Brands Home Stores” will set up a “green consumption sign” at 100 home stores across the country to remind consumers to guard against false “green” propaganda from unscrupulous merchants. At the same time, these home stores will also clean up and rectify fake environmental protection and fake certificates in the stores.

President Yao Liangsong introduced that the event was jointly initiated by the China Consumer Association and the Environmental Protection Center of the Ministry of Environmental Protection and covered over 100 brands of home stores in 22 provinces, municipalities and autonomous regions across the country. Including many famous home stores in Shanghai.

An industry observer said that once in a while, “environmental protection” was the work of the government functional departments such as the State Environmental Protection Administration, and was the target of common consumers’ pursuit of green homes and the focus of attention. This time, the terminal's home stores have "identified" environmental protection. This is the first time in China's furniture industry including the cabinet industry.

Consumers: Buying environmental protection cabinets has bottomed out. “Now, I know that the “Ten Ring Certification” (China Environmental Label Certification) recognized by the State Environmental Protection Administration is the most authoritative environmental cabinet.” Just purchased the only domestic company in China that won the “Ten-ring Certification” of China’s famous brand cabinets and European kitchen cabinets told reporters: “Two weeks ago, he came to the store to consult too many cabinet manufacturers, because he himself is very environmentally friendly. He specifically asked the cabinet manufacturers of the 'environmental protection certificate', so he was surprised that various types of such as '× × × green certification' will not be more than a dozen species. What he is most worried about is to buy 'pseudo-green' cabinets. Not the same, 'National 100 stores home environmental protection store environmental action' for him in advance made a professional environmental assessment, he is now buying his own kitchen cabinet is very satisfied.

The reporter learned from the interview that more than 80% of consumers consider the environmental protection index first when they buy cabinets, followed by brand influence, quality, service, and price. Moreover, these consumers expressed their strong support for the “Environmental Consumerism Campaign of the 100 National Brand Home Stores,” mainly because for consumers, after the implementation of this activity, a green security lock was added to the purchase of cabinets by consumers.

Experts: More Benefits for Consumers According to informed sources, at present, through various channels, the cabinet industry can spend thousands of dollars on purchasing various types of “green certifications,” and the little-known cabinet companies can become “ "Environmental protection" companies, the production of cabinets are also "natural" as "green" products.

President Yao Liangsong expressed that this type of behavior not only insults the authority of the “Ten Ring Certification” (China Environmental Label Certification), but also seriously harms the interests of the European brand-name cabinets such as Europa and Cobb. It is reported that all cabinet plates, hardware and other raw materials used in Europa kitchen cabinets are imported, and all of their environmental protection standards meet European standards; and those cabinet companies that rely on money to buy all kinds of environmental certifications are harming consumers. At the same time, the interests of the cabinet industry in China have also caused many adverse effects and obstacles.

At the same time, Chairman Yao Liangsong pointed out that at present, the main sales channels of China's cabinet industry are concentrated in branded home stores across the country. The “National Environmental Protection Consumer Campaign for 100 Brands Home Stores” conducted end-channel identification of “environmental protection” from the channel level – the elimination of cabinet companies with fake environmental protection and false certification, and the real significance to Europa, Cobb, etc. Environmental protection cabinets are given "green word of mouth" support. This measure not only maximizes the interests of consumers from the terminal level, but also has the most direct and effective significance for the green and healthy development of the domestic furniture industry including the cabinet industry. The new round of competition in the cabinet industry triggered by "environmental protection" has already kicked off.

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