Dulux's "One Million Colorful Start" Weibo Event was complained by netizens

On the afternoon of May 23, 2012, Dulux launched the “One Million Colorful Start” campaign, which called on people to use color to realize life, to present and record important moments in life, and to adjust mood and color with color. Lifestyle, guide yourself to a more positive direction. Immediately, Dolce, who has more than 100,000 Sina Weibo fans, launched the “One Million Colorful Start” campaign on his Sina Weibo “Duo Shi Lets_Colour”. Users only need to share their most colorful and renewed stories. You can get multiple gifts such as T-shirt, ipad or home-painting service and 100,000 yuan final prize.

However, according to the Sina Weibo of the paint network, recently, a netizen called “homeboypenny” exposed that the netizen had written “Dulux’ 100 after writing the “One Million Colorful Start” rejuvenation story of Dulux. The 10,000 colorful start '" event notice has won the weekly popularity award, and as a reward, the netizen will receive the Dulux Home Easy Service. The netizen named "homeboypenny" was very happy after winning the prize. While waiting for "Dulux's one million colorful start", the staff contacted Dudols Lets_Colour several times to understand the matter. Progress, but did not get any reply, and finally the netizen was told that the award was cancelled. The netizen said that he did not understand it and exposed the irresponsible behavior of Dulux in the form of Weibo "condemnation."

The netizen called "homeboypenny" participated in "Dorothy's One Million Colorful Story"

The netizen called "homeboypenny" received the award notice and learned that the award was cancelled.

Click here to view all news photos

The netizen has been widely concerned by the netizens and the paint industry on this Weibo, which is very incomprehensible to Dulux's behavior. At present, Dulux still has not given any explanation and response. People in the industry said that they hope that the situation will be properly handled and believe in the credibility of Dulux. HC Coatings Network will follow up on this matter and bring follow-up reports to netizens.