Since 2008, real estate has been sluggish, as the downstream industry's home industry has been affected, milk powder door incident broke out, wooden furniture, etc. have been implicated, the financial crisis has struck, many export-oriented enterprises export to domestic sales, the domestic home industry competition is even more fierce. Various difficulties have hit the home industry. How is it so difficult for the home industry to respond? Is it low-key winter or high-profile market? Crisis current home business or scorn or sing According to Pan Cong, deputy director of marketing for Morikakbu, they are currently considering whether they need to invest again or increase their investment in the market. In these few months, Moroccan is considering whether it is a complete and simple contraction of the military, complete contraction, or plunged into hard work and operating as usual; or turn the crisis into a turning point and expand the bottom. For Morik, the current specific plan has not yet come out and everything is still under discussion. A cabinet manufacturer stated that through the four steps of open source, throttling, efficiency enhancement, and internal strength training, it will help companies to better survive the cold winter. He exhorted those companies that wanted to make a decisive whistle blow during the financial crisis to be cautious in choosing and not to let themselves fall into the financial dilemma. The more difficult the environment is, the more brand you have to drink The financial turmoil is irresistible. The Chinese home furnishing industry is deeply affected. Faced with the crisis, or out of uncertainties about the prospects, or suffering from the shortage of funds, many companies will shrink the front line and march downwards. However, Dong Jingsheng, deputy secretary-general of the China Consumers Association, believes that advertisements do not have to be reduced when the crisis comes. If you lose the advertisement, the brand image of the company will be greatly reduced in the crisis process. This is also a problem that companies have to consider. The cost of network channels is low. Young people after 80 or even 90, they are already the largest and most loyal user groups on the Internet, and they will purchase the products they need through this channel. E-commerce is the best channel for current marketing.
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Maybe many people will notice this phenomenon. After the milk powder door incident, TV advertising was overwhelming. The loud advertising phrase "only for this management", "rest assured quality, started from the heart" in order to restore consumer confidence; Since the crash, the media has been increasingly fierce real estate advertising, "invisible, it is the value of", "stepping on the red carpet, will dream of stone road", emphasizing consumers wise to buy a low; Central The 2009 Golden Resources Advertising Bidding Conference of the TV station ended in Beijing. There are no shortage of first-tier home companies in the successful bidders.
It's really because one or two companies are dead, and more companies are alive. In order to open up the market, once again winning the favor of the subconscious consumer groups, many brand companies are active in front of the media, hoping to use the power of news dissemination to awaken the user's desire to buy. In this regard, experts claim that the more difficult the environment is, the more brands need to sing.
The trend of the financial turmoil is still not clear. For Chinese home entrepreneurs who started with industry, caution is an attitude, and it is also a kind of wisdom. However, there are also enterprises facing the predicament, singing all the way, with "vicious" ads blew the winter brand battle.
CCTV's 2009 Golden Resources Advertising Bidding Conference ended in Beijing. There are no lack of first-tier home companies such as Midea, Home Furnishings, and Kendiya in the successful bidders. Throughout the newspapers, home appliance advertising has become the most intense, especially GOME. Suning the two home appliance giants is very bad; on the network, the Federal Home Furnishing warm winter welcome new promotional activities ignited, the end of the song Mei furniture discounts in progress, the Cobo cabinet 8800 yuan German home cabinets to bring home... Furniture, bathroom Advertising for cabinets, floors, and coatings also increased slightly.
For home stores, you should find ways to help businesses promote, play brands. "The idea of ​​wine is not afraid of a deep alley" is outdated. Whenever there is a good wine, who will scream about who the sale is.
It is understood that the Jimei China Home Trade City project, which covers an area of ​​25,000 meters in France, has basically settled, and investment promotion is about to start. According to the plan, in July and August next year, the Jimei Home France project will officially open. For the development of Jimei, Zhao Jianguo has long been a blueprint. In the next three to five years, Jimei will establish a commercial area of ​​1 million square meters. For foreign markets, Zhao Jianguo believes that it is possible to use the opportunities in the financial crisis to instigate the economic gaps in developed countries. Squeeze in.
The financial crisis appears to be dangerous for many home-based companies. Investment and expansion have also become extremely cautious. Jimei's contrarian expansion is undoubtedly an "adventurous move." The expansion of the brand is also consolidating the image of the brand in the hearts of tenants and consumers. Therefore, Zhao Jianguo said that brand promotion will be strengthened in the next year, but it will also be adjusted to choose some strong media and industry media for in-depth cooperation. .
Before the Olympics, many people believed that the hosting of the Beijing Olympic Games would bring huge business opportunities to sponsored brands. Therefore, many home brands have broken their heads and become Olympic sponsors, but according to the “2008 Olympic Marketing Report†issued by the China Brand Academy. According to the report, as of July 21, 90% of the Olympic sponsors of the Olympic marketing did not succeed.
The huge investment in Olympic marketing can't get enough returns. This is also the problem that home companies in trouble can face up against. For companies that have invested a lot of marketing expenses for brand promotion, they must be afraid of the performance of the company.
In this regard, as a third-party e-commerce platform Jiuzheng building materials network for the majority of building materials distributor manufacturers to provide investment summit and annual president of the conference and other brand marketing to enhance brand competitiveness, spend small money to do big things - News - Global IC Trade Start Here - ICEach.com The homepage and its related product channels were gradually revised at the end of 08. More advertising spaces were combined with a variety of slot selection, full-network simulcasting, and sub-station simulcasting to launch a series of advertising services such as investment promotion.
Some marketing experts said that during the economic downturn, everyone is considering how to save money. The cost of online channels is relatively low. For example, the transaction volume of Taobao is not as severe as the impact of traditional shopping malls, and network terminals such as network group purchase are also available. There will also be tenants who have signed more than ten thousands of sales. Therefore, home companies can consider branding through online channels.
a) Sensor stays away from mechanical vibration source, for example, pump. Use flexible pipe to connect meter with pipeline if inevitable. The housing of meter must be standalone, out of touch with any other device. There must be 3 times the size of sensor between 2 sensors if there are many flow meters on the same pipeline, to avoid resonance.
b) Do not install sensor on pipeline that easily expands with hot and contracts with cold, especially near expansion joint, which leads to a worse stability.
c) Sensor stays away from industrial electromagnetic field, such as large generator and transformer, better 5m at least. Such device influences the performance of drive coil and pickoffs. Make sure magnetic field intensity less than 400A/m.
d) Sensor shall be installed on lower pipeline, to be easily full of fluid.
e) Make sure Ex-mark meet application requirements if in hazardous area.
f) Build a sunshade if the meter is under direct solar radiation. g) Keep the meter from corrosive liquid.
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