How Chinese Hardware Products Enter the U.S. Market

The United States has a population of 380 million and 100 million residents own their own homes. Higher economic income and house ownership rate make the entire DIY market very active. The U.S. market is an important target market for the export of Chinese tool companies. Understanding the organizational structure of the U.S. market is of great significance to Chinese tool companies. It takes time, patience, and commitment to enter this market.

Wholesalers in the United States have different wholesale models, such as cooperatives, and some wholesalers have retail business, and adopt a membership-based form of cooperation. These major wholesalers have many branches all over the world, and they also have their purchasing centers in China. With independent wholesale channels, OREAL has 6,000 retail customers and $1 billion in sales, representing regional retailers. OGAIN also has a lot of business in China, for example, there is business in Tianjin.

U.S. wholesalers have a large number of procurement specialists, and all products in the tool are completed by their own buyers. If you want to sell to the United States, you must be familiar with these buyers. Wholesalers prefer producers to find them instead of just carrying one product for display. They want suppliers to have a complete range of products, with uniquely designed products that appeal to them.

In the United States, there are three main channels for tool hardware retail: 20,000 tool stores, more than 56,000 family centers, and more than 9,000 wood stores. The need for Chinese companies to pay attention is that they will not be purchased directly from manufacturers, and all channels will be through wholesalers.

For Chinese tool companies that wish to break into the American market, it is necessary to establish a complete product system, quality service, long-term attention, and excellent professional technology, so that it is possible to succeed in the US market.