Longbank Yang Liping: Wallpaper is a high-end wall decoration artwork

Background introduction:

Lacantouch Long Beach Space • As a symbol of positioning high-end wallpapers, the wallpaper has always been adhering to the wallpaper presented by artworks, combining the aesthetic inspirations of East and West colors and design inspiration to convey the luxury concept of the interior space, demonstrating a high quality of life. In pursuit of design, creativity and taste create a luxurious aesthetic of life.

Interview guests: Yang Liping, Marketing Director, Changdi Space Vision Co., Ltd.

Reporter: Zhang Ping

Longbank Yang Liping: Wallpaper is a wall decoration artwork to keep up with international trends

[Reporter]: Yang ** Hello, thank you very much for accepting our SouFun interview. We know that today is the anniversary of the third anniversary of Long Beach Home. Let's briefly introduce us to the flagship store because many netizens may not be very familiar with it.

[Yang Liping]: Three years ago we were doing this in the form of a pick-and-place cloth concept store. After nearly 20 years of development in the soft-packing industry, we have already transformed our divers home, combining the concept of cloth, wallpaper and soft-packing. At the third anniversary, we hope to present to you with a new look and more diversified services. Therefore, I have always shared with many friends that the many services we provide are conceptual services. This is not the concept of retail stores. Many customers and friends have come here to achieve their needs through our sophisticated furnishings and soft furnishings. This is our most special place.

[Reporter]: Changdi Home is a flagship store in Shanghai. Are there other branches?

[Yang Liping]: One thing that I am very happy about is that since the three years of development, the development of Changdi Home Furnishings has been very successful in the promotion of its popularity. Therefore, many domestic and foreign designers, many developers and many owners Appreciated. Therefore, we also plan to have a larger 1,200-square-meter store opening near Hang Lung Plaza in the middle of next year. There will be more product resources that will be integrated into it. It will also provide us with more extensive and more services to actually help any customer group with their own special needs.

[Reporter]: Next, tell us about the wallpaper situation.

[Yang Liping]: Yes. If this is a piece of wallpaper, we have been communicating with many domestic and foreign designers and have worked with developers and owners on many such projects. For the average person, the concept of wallpaper, for the industry, we use it as a decorative wall art. It is a wall art that creates the strongest visual sense in an interior space. So, it's not just the concept of putting wallpaper on the wall.

We have been constantly introducing special, exquisite designs of wall art that are not easily found in the market by foreign designers. We hope that through our unique and special products, designers can better design the entire interior layout, especially how to achieve better results on wall art.

[Reporter]: Just now you mentioned that you are acting as a wallpaper for many foreign high-end brands. Does Long Beach wallpaper own its own brand?

[Yang Liping]: That's right. Long Beach Wallpaper is a brand of exclusive wallpaper other than Long Beach Home. From this year we have also developed the concept of Long Beach Wallpaper Store in the country. The wallpaper concept of Long Beach is all based on thoroughly understanding the concept of wallpaper. Therefore, any kind of wallpaper can be used for home improvement, tooling, commercial space, or office space. Any space can be located on the Long Beach. Wallpapers Find the wall art decorations you want to belong to yourself.

[Reporter]: In other words, this store only buys Long Beach Wallpaper. Is this a series of products?

[Yang Liping]: That's right. As I mentioned earlier, because we have a long contact time in the wallpaper industry and the cloth industry. Therefore, with so many years of experience, we have the ability to develop a series of wallpaper products that we believe can be better developed for our customers with foreign aesthetic designers or master artists. Therefore, in addition to the wallpapers of imported brands, there are also a series of wallpapers that Long Beach Wallpapers has developed to meet the needs of more customers. Therefore, these products are all-inclusive and very rich.

[Reporter]: Is it mainly a high-end route?

[Yang Liping]: Yes. Because the Long Beach is not a manufacturer with its own production equipment, or a manufacturer of wallpaper, we are not. More often than not, we give such a concept. What we sell is not a piece of wallpaper. We sell a concept of wall art. We put this concept as much as possible in the market to promote to more customers to guide them. Therefore, therefore, our appeal is still in the high-end customer base. Of course, if the guest wants a bit low price, we will give him a good budget choice on the overall plan. For example, in some major regions, you can choose mid-to-high price, or in some minor areas, you can do low-priced products. I believe that the resources of our products can meet the needs of different levels of guests.

[Reporter]: It is now in November. Other wallpaper companies may already be planning to launch new product series in the coming year. Do you not know what action we have in this area?

[Yang Liping]: Yes. Why do I repeatedly emphasize the wall decoration art? Contact the industry, to do this industry will find for a long time, in fact, in the interior soft decoration, indoor boutique this one, it actually with the world trend of clothing, fashion is the same concept. In other words, there will be the most popular colors every year, and each year will have some of the best and most special wallpaper designs. We have been constantly bringing some new foreign news to the country and introducing these good products. Of course, at the current stage, all new products are still under development. Generally speaking, after the Lunar New Year, that is, when a series of new products are released in the spring, I believe that at that time, more As long as friends come to our exhibition hall at Long Beach Home, it is bound to expect a series of new products.

[Reporter]: You just mentioned that the wallpaper is following the trend. What are the changes in the wallpaper design trends? Which types are more popular in the future or now?

[Yang Liping]: This question is very good. Why do we think of it as the concept of wall art decorations, because now the concept of many wallpapers is not simply a piece of paper with colors on it and a pattern of printing paper on it. More is the demand for different materials. Different material wallpapers. The second point, it uses a lot of special and gorgeous decorative elements, it is attached to, adhere to the surface of the wallpaper. For example, we have a series of hand-made wallpapers, with pearls on it, Swarovski crystals, even gold, or bronze. People want clothing and the Buddha needs gold. The trend of the future will inevitably see more wall-decorated artworks and more ornate decorations on the wallpaper. So, this is a new product that is very exciting and exciting.

[Reporter]: Before I met many consumers, they felt that the price of the wallpaper industry was now very opaque. For example, the same product, some can hit 20 percent, and some can hit 50 percent or 60 percent, and even some can Hit three or four fold, so I would like to specifically understand what the current wallpaper industry price system is like?

[Yang Liping]: In fact, this is indeed the case. Many consumers do not have a more profound concept of the value of material when choosing a wallpaper. Therefore, usually most consumers will go directly to the building materials city, building materials street to choose what they want. Just like our Long Beach House, why our shop is in Xintiandi, because we can guarantee our customers. The service you get here is the best. The price you get is the most reasonable price.

Of course, there are also many manufacturers of domestic wallpaper. For the wallpaper, we also see a lot of imitation products of this type. The imitation is like a fake. Therefore, many times consumers are misled by the concept of true and false. Of course, I am very serious about recommending consumers to find the most suitable store and supplier. This is the biggest guarantee for consumers. Because, as in our showroom, we will not arbitrarily price. We will formulate the most reasonable price according to the needs of various categories of cases. Relatively speaking, many customers will give us a good point of recognition, that is to say, here is not to act as a wallpaper-only purchase, but here we can get more, Future construction and installation services. Therefore, if you pray for a very perfect service, you naturally need to use different values. Of course, the price you pay may not be too low. So, if your budget, this is also related to the budget. If some of the guests go to the building materials street, there is a very high probability that the price will be chaotic. It is very likely that they will be misled by bad businesses. It may have been a square should be around 50 bucks, and some may offer you a block of 200 square meters. Because you are a consumer, you don't have enough understanding and familiarity with this type of product. Therefore, I think that comparing several companies and finding a supplier that has a good reputation in the market is the best guarantee for you.

[Reporter]: Just now you mentioned that the phenomenon of plagiarism and imitation in the wallpaper industry is now a bottleneck in the wallpaper industry. I would like to know what the Long Beach wallpaper is in terms of design and innovation capabilities.

[Yang Liping]: We have constantly spent a lot of energy, time, and manpower on product development and product innovation. I only provide more different products, more different materials, and more different designs of wall decoration artworks to meet more levels of customer groups. At the same time, this is the only situation that can avoid being copied. If your product line is too single, if your product line is limited to a certain number of products, if someone once imitates your product, this will cause you The impact and harm are very large. Therefore, what we do is that we are constantly developing new products and developing new products. This is why we often visit abroad to find more special things that are not yet available in the domestic market. These things are very new, from its design concept, the product's process is very new. Not necessarily immediately introduced to the country, consumers can immediately accept. A lot of things need the promotion of the market for a while. I think many consumers now have good spending power in terms of economy. I still advise them that money is of course spent on the knife edge and comparing a few more. While comparing products, service is also one of the relative priorities when comparing prices.

[Reporter]: Next, we would like to talk about Internet marketing. Now that online marketing has become a means of competition for many home businesses, how do we view this aspect of online marketing? Will we use this method to increase our sales or consumption?

[Yang Liping]: We have always considered such issues. However, the products we operate, including our services, are on very high-end routes, all at the top of the pyramid. Therefore, many very special products, or products with relatively high prices, may not be able to do a good job of matching the brand of the product, its positioning, and the degree of match. Of course, we also have products in the mid-priced series, and we are actually considering how we can apply them in this piece. As I mentioned earlier, Long Beach Wallpaper also has its own store. The future web application will be included in the follow-up development of Long Beach Wallpaper Store. We will look for more experts in network platform management, communicate with us to think about it, plan it, and know how we can apply it more appropriately. Then we will really develop the market activity of the online market.

[Reporter]: Today, I was very happy with Yang Yan. Thank you very much for accepting our interview with SouFun. Thank you.