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Market review and cause analysis
Market production and sales are booming
Since 2010, although the central government has successively introduced high-pressure policies such as “National Ten†and “National Five†to suppress the real estate market, China’s real estate industry and building decoration industry still maintain a good momentum of development, especially the Shanghai World Expo and the Guangzhou Asian Games. The holding of the stone industry provides a good propaganda platform for the development of China's stone industry, and also provides a broad market space for the development of stone enterprises. Similarly, in 2010, China's glass industry began to recover, turning losses into profit. The output of flat glass in January-June 2010 was 315 million weight boxes, up 15.2% year-on-year; the sales revenue in January-May was 26.3 billion yuan, up 43.7 year-on-year. %, realized a profit of 3.1 billion yuan, compared with a loss of 440 million yuan in the same period last year. In general, with the gradual recovery of the global economy, driven by downstream industries such as glass, stone, and automobiles, demand has been fully released in 2010, both in the super-hard materials market and in the super-hard products market.
Just as Mr. Wang Fushan of Zhengzhou Zhongnan Jiete Superhard Materials Co., Ltd. said: “2010 is a year of rapid development of materials and products. According to my understanding, the growth of diamond materials market is over 50%, while the sales of CBN are far. Far less than diamond, but its demand growth in 2010 is not less than 70%." Zhang Xin, general manager of Henan Hengxiang Diamond Abrasive Co., Ltd. also lamented: "The diamond material market situation in 2010 is very good, I am entering The best year in the diamond material industry in 21 years! From May to September 2010, the price rose the most, with three prices adjusted in May, and the price per carat rose from 0.14 yuan at the beginning of the year to 0.28 yuan now. Doubled. "Not long ago, Mr. Wang Guangwei, the chief engineer of the white pigeons, said: "In 2010, the market for superhard materials was basically booming in production and sales. In particular, diamond materials appeared in short supply, and prices also rose accordingly. Superhard materials market The better reasons are mainly the improvement of downstream industries, which has led to a sharp increase in demand. In addition, with the implementation of national energy conservation and emission reduction policies, the development of superhard industries has been promoted. It is low in efficiency for ordinary abrasive grinding, and there is certain pollution, and diamond has high cost performance, which promotes the upgrading of downstream industries.†Similarly, General Manager An Jianmin of Zhengzhou Reiter Diamond Belt Co., Ltd. also said that 2010 In the year, the demand for diamonds was particularly large, and the procurement of raw materials in the market was relatively tight. Sometimes it was not possible to buy money in the past. Because of the energy-saving and emission reduction super hard instead of some ordinary abrasives.
Market tight enterprise expansion
Mr. Wang Fushan of Zhengzhou Zhongnan Jiete Superhard Materials Co., Ltd. said: “With the increase in the demand for diamond materials in 2010, the market has been in short supply since the second half of 2010. The supply in the whole market is relatively tight. Therefore, we also It has been expanding production, increasing the production capacity of 40 to 50 units per month on average, and increasing it by 500 units a year. In 2010, the total production capacity was more than 3 billion carats.†Speaking of tight supply in the market, Henan Hengxiang Diamond Abrasives Zhang Zong of the company also said: "The downstream consumption in 2010 is a little increased, but the shortage of goods in the market is not so serious. There are many factors that artificially speculate. In fact, the actual market capacity of diamond materials is not so large. In the case of tight supply, in 2010, there were nearly 2,000 new superchargers for large and small enterprises in China, and the total amount of presses for diamond materials in China reached nearly 10,000 units. Therefore, at present, at least half of the domestic diamond materials are overcapacity."
Market differentiation and its causes
It is true that in 2010, the ultra-hard market as a whole has a strong demand for prices, but not every material and product is the same. Whether it is the material or the product market has been divided, it can be said that "a few happy families" . For example, for the diamond material market, Zhang Xin, general manager of Henan Hengxiang Diamond Abrasive Co., Ltd. believes: “The market volume of diamond materials has increased a lot in 2010, but mainly the low-grade fine-grained material market is better, and each production The sales volume of the manufacturers is also good, but the market like coarse-grained sawing grade has not only not increased, but has shrunk somewhat. The high-grade materials have a large inventory after September.†Similarly, Zhengzhou Zhongnan Jiete Superhard Materials Co., Ltd. Mr. Wang Fushan said: "In 2010, the overall demand for superhard materials market is good, especially the demand for diamond micropowder and type 1 materials is increasing, the price increase is relatively large, and other high-grade materials are basically stable. However, CBN materials, although the market demand growth is relatively high. Obviously, the price of CBN was basically stable in 2010. In the case of rising costs, the profit has decreased compared with previous years. Although the prices of raw materials and other costs have risen a lot in terms of products, the price of products has risen hard and basically remained stable. Many companies have come to digest cost pressures by improving technology and reducing costs." In addition, Li Guotai, director of the diamond tool factory of Guangdong Xinjingang Superhard Materials Co., Ltd., believes that the price of diamond material in 2010 is more severe than that of type 1 material, because the amount of type 1 material used for diamond grinding blocks has increased a lot; In 2010, the diamond micropowder market was also in short supply, the price was soaring, and other materials growth was not obvious.
For the phenomenon of the market differentiation of superhard materials and products in 2010, the reasons are of course diverse, and entrepreneurs have different views on this. Zhang Zong of Henan Hengxiang Diamond Abrasive Co., Ltd. believes: "The demand for coarse-grained saw-grade diamonds in 2010 is not heavy, mainly because these products are used in the stone processing industry. China has a stone processing base. In Fujian Province, the amount of stone mining was significantly reduced in 2010. Even the stone resources of several mountains have been exhausted. The reduction of stone processing naturally reduces the demand for coarse-grained diamonds.†For the reason of the differentiation of diamond and CBN market, Zhengzhou Zhongnanjie Mr. Wang Fushan of Superhard Materials Co., Ltd. said: "The market characteristics of CBN are not the same as diamonds, and the use is relatively narrow. It is mainly used for the machining of difficult-to-machine materials, representing the high-end market of super-hard materials. China's high-end market demand is relatively fixed. In 2010, the market was in short supply, mainly driven by the automobile and real estate industries. Diamond is used in hard and brittle non-metal processing, such as China's high-speed railway, highway, real estate and many other industries. Especially big." When asked about the different categories of products in the superhard products market in 2010 When the difference is so big, Li Factory Manager of Diamond Tools Factory of Guangdong Xinjingang Superhard Materials Co., Ltd. said: "We mainly do diamond tool products for ceramic polished tiles, like diamond grinding wheels and diamond saw blades. The market for ceramic polished tiles is also good. The quantity of products for this market is also quite large, but the price competition is too fierce. For example, the price of original contracted ceramic tiles is 1.1-1.2 yuan/square, and the price now hits 0.85-0.95 yuan/square. Therefore, we are more passive in making ceramic matching tools.†The same is the production of super-hard products. Zheng Anrui Diamond Belt Co., Ltd.’s General An said: “The 2010 super-hard coated abrasives market is good, our The products are relatively complete, and they are all done according to customer requirements. In 2010, the implementation of national energy conservation and emission reduction policies has increased, and ordinary coated abrasive tools have suffered some impacts, and the cost performance of superhard coated abrasive products has great advantages. Therefore, the high-end market for ordinary coated abrasives is replaced by super-hard products. At present, there are not many enterprises that make super-hard belts in China, so the price of materials is increasing. Through price regulation to ease. Present our products with similar foreign products still have an advantage in comparison. "
Editor's Note: In 2010, with the gradual recovery of downstream industries such as glass and stone, the demand for domestic superhard materials has been released to a certain extent, and the general abrasive market has been restricted by the national energy conservation and emission reduction policies, and some of the demand has shifted to super In the hard sector, demand for superhard materials is rapidly increasing. At the same time, with the boost of raw material prices, the price of diamond materials has risen steadily. As of now, the price of diamond crushed materials per carat is about 0.28 yuan, which is 40%-60% higher than that at the beginning of 2010. However, another superhard material, the cubic boron nitride (CBN) material market, is relatively quiet, although the market demand has not decreased, but the price has not changed significantly. If compared with the diamond market in 2010, the CBN market is slightly “cold clearâ€, then the super-hard products and the super-hard materials market have a contrast of “ice and fireâ€. In 2010, when the prices of raw materials and labor costs increased significantly, although the market demand was relatively strong, the price increase of products was relatively difficult. Most of the products were very meager, and some low-end products were even at a loss. .