New Trends in the Industry of Wood Door Prices in 2012

After years of development in China's wooden door industry, the brand has become the industry's most important goal. In particular, under the role of real estate control policies, the building materials industry has been inhibited, allowing manufacturers to better understand the importance of branding. As the new year approaches, what are the new trends in the wooden door industry?

First, the gap between emerging consumers and enterprises in e-commerce and other emerging media has further narrowed. With the emergence of new media, especially e-commerce, such as the Internet, the consumers are no longer the single-minded group, but gradually create a group. Consumers are no longer active in their consumption. They have begun dialogues with dealers and talked with companies. Trust can change their own initiative through their own efforts. Consumers are increasingly distrustful of prestige, trust trust and intuition, and announce their opinions on products. The decline of consumer groups indicates that the period of joint production and sales has already come. Attention to the voice of consumers has become the basic condition.

Second: The emergence of the concept of new debilitating consumption has been affected by a variety of negative issues, especially on the issue of food safety, which has stimulated the consumer's extreme concern about the declining career environment. If a wooden door company can establish a weak and environmentally friendly brand image, it will bring more market opportunities to product sales.

Third: The Emergence of Middle-class Consumers With the rapid development of China's economy, China's middle-class groups have also become increasingly strong. They have gradually become an important consumer group of high-end products. Regarding this local consumption group, they know that they are not sure to buy high-end brands to decorate their home career. Many times, they will have their own choices, and they will integrate their own ideas in their home career. As we all know now, in fact, about the so-called brand name and not name brand, that is, advertising is playing more, product quality is similar. So now the wooden door industry gradually created a new consumer market, that is, through the wooden door products can be satisfied with the middle income, but seeking a fashionable consumer psychology, but also in line with their purchasing talent market.

Fourth, the prominence of female power consumption. Relevant materials show that in the United States, women control about 80% of the consumption income, which accounts for 2-3 of the national GDP. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women between the ages of 20 and 50, who have a high level of energy consumption and large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the 'chief salesman' role in the family’s consumption activities. Especially in the consumables such as home building materials, it is the wife who takes the supporting role.

Fifth, consumers are increasingly seeking new sensory and brand experiences. Nowadays, entering the brand's experience shop and participating in the terminal experience movement has become an important move for consumers to understand the wooden doors. This also determines the growing demand for product placement in the current terminal store, and at the same time, the experience-based design of the store terminal is related to the brand. The significance is also becoming more and more prominent. Faced with changes in consumer trends in the future, the Chinese market for wooden door companies and distributors can have three approaches. The first is to pay attention to the new prosperity market in China, and it is reported that China’s urban new rich families are expected to break 21 million; The second is to look for opportunities to upgrade products from the existing consumer groups in the first, second and third-tier markets, such as ensuring the innovation and promotion of the housing and second-hand housing markets; the third is to go down, and the counties and villages will be the next billion. Level consumption market.