The Customized Home Furnishing Committee will soon be established to regulate the development of the custom furniture industry

Custom furniture is sought after

Recently, a reporter visited some home stores and found that more and more custom furniture brands are emerging, such as Red Apple , Shengbang, etc., and some have also issued the banner of "full house digital customization" or "digital design" to attract consumers. . Hollywood off wardrobe assistant general manager Yang Zhenglong said that as consumers use home space with more individual requirements and ideas, custom home just to solve this problem.

Bai Jianfeng, chairman of Elvis Furniture, also believes that the reason why customized furniture is favored by consumers is the change in the size of the apartment. On the other hand, consumers have high requirements for functional combinations. Manufacturers now have enhanced management capabilities and order processing than before, with both demand and capabilities, and the market has been subdivided. Many furniture companies, including those who used to make cabinets , stairs , wooden doors and even wardrobes , are transforming and developing towards product diversification and customization.

Problems with custom furniture are frequent

With more and more customized furniture on the market, Designers are not skilled in business, design effects are different from actual products, installation and delivery are not timely, product quality is not as good as the exhibition hall, hardware accessories are easy to be damaged after use, and only repairs and non-return problems occur frequently.

Zhu Changling, chairman of the China Furniture Association, believes that the quality and craftsmanship of custom furniture must meet national standards. Most of the current problems in custom furniture are contract disputes. The contract is clearly marked and cannot be resolved by national quality standards.

Customized furniture urgently needs special standards

After the furniture leaves the factory for inspection, it needs to meet various quality and technical standards, and customized furniture is no exception. For the problems of custom furniture, each enterprise has different treatment methods. Most brands have a dedicated after-sales department for custom-made furniture. Dealers and installers need to go to the site to check for problems that occur, and deal with them within a time limit. The repair costs, transportation costs, and courier costs will be borne by the enterprise.

Zhang Renjiang, deputy secretary general of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, said that the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce will prepare for the establishment of a solid wood custom home professional committee to guide the industry's sustainable, healthy and standardized development. In the future, the Special Committee may work with companies to develop some norms and standards. Feimei Furniture's general manager Zhou Kaijun believes that there is currently no standard detailed for customized furniture. The establishment of a committee can be regarded as a step forward. It remains to be seen how the future will be.

industry analysis

High cost of customized furniture

Custom furniture is divided into non-standard customization and standard customization. The former is completely customized according to consumer needs, and the latter is based on a standard based on the degree of change, and the difficulty is very different. Especially in large-scale production, custom furniture and non-custom furniture are very different. Because non-customized furniture belongs to mass production, a worker can only make one leg of the chair , so it can be a streamline. The workers in each position are very skilled, efficient, and high quality. Generally speaking, there are very few custom-made furniture. The average worker is finished before they are skilled. The overall efficiency is low and the cost will be much higher.

Poor design ability

From "making good furniture and asking consumers if they want it", to "ask consumers what they want before it's done", it is difficult to make custom furniture in batches according to the previous assembly line. Some furniture manufacturers try to compress costs in design, hired designers have insufficient experience, and their design capabilities are uneven. In the process of actually assembling furniture, ignoring the position of the socket panel and making mistakes in measuring the height sometimes occur. In addition, in the communication before production, in order to get the job done, the consumer's requirements were agreed, but the final craftsmanship was not met. Although it was a designed furniture product, it still could not meet the consumer's requirements.

Accessories quality is difficult to guarantee

At present, most of the furniture parts of furniture factories are not produced by themselves, but are provided by professional furniture parts factories. The production quantity of some more personalized accessories is less, and the replacement of furniture styles is faster and faster. It is often difficult to match consistent accessories over time. After the custom furniture is produced, the materials of the accessories are different, and quality defects and other problems occur from time to time. Customized furniture is indeed a special product for the enterprise, and it is understandable to only repair it, but it is difficult to guarantee the quality and style of the accessories during the warranty. It is often only possible to tell consumers that the warranty covers only the main materials, and some wearable accessories Not in scope.

Service weight is higher than quality

Ordinary furniture is good for customers to choose, but customized furniture is different. It is not only to help customers design before sale, including decoration style, color, functional requirements, space size; also to communicate with customers in time during sale , The use of materials, the time of installation, etc .; after-sales, there will be a return visit. Therefore, it may be necessary to go to the consumer's home many times. It can be considered that customized furniture itself is an extension of services, and services account for 70% in the production and operation process, even higher than the proportion of quality.

Industry Voice

Custom furniture companies vary

Yang Zhenglong, Assistant General Manager of Holocaust Wardrobe

For consumers, they can't see the difference in products. Once they encounter problems, many companies give various reasons to shirk their responsibility. This cannot be said to be a chaos in the industry, it can only be said that no matter what market, there is a situation of mixed fish and dragons and unevenness. In the case of real estate regulation and control policies continue to be implemented, more rigid customers and more rational consumption concepts. At this time, who has a good mechanism, scale effect, market effect, word-of-mouth effect and influence are better, who can laugh to the end.

Consumers must participate

Wang Jianguo, General Manager of Federal Home Furnishing Beijing

I think customized products are a trend, but some consumers can only give a rough idea of ​​their favorite furniture, which is very troublesome for the producer. Therefore, consumers who make customized furniture must have an idea and be very clear about their needs, and these needs should be expressed through specific contracts. When making a request to an enterprise, the other party's technology can be guaranteed, and if it can't be guaranteed, don't force it. Communicate fully and control each node. In this way, the product is a work in which it participates, and it feels more emotional than what it bought. It also has a story and a stronger sense of satisfaction when talking with friends.

Consumption reminder

Attentive service process

Hu Zhongxin, Secretary General of China Household Building Materials Decoration Association

The problems that arise in the quality and service of customized furniture products need to be standardized, because sometimes the difference in materials is difficult for unprofessional people to distinguish. I believe that the establishment of a custom furniture professional committee also functions in terms of service specifications. Consumers who purchase custom-made furniture can go to large stores and choose brand companies with a certain reputation to pay more attention to the service process. The most important thing is to sign the contract carefully when purchasing the product. Mark all the things that are needed in the production process. Don't wait for the completion of the calculation and then count these. At that time, it is really what the other party said.