The digital surveillance era is coming to the world Albert CHAN is committed to doing a better job

——Interview with Mr. Jin Shengxing, Vice President of Marketing of Tianjin Tiandi Weiye Digital Technology Co., Ltd. After analyzing by professionals, the market for video surveillance in the future will expand rapidly. According to IDC statistics, in 2012, the domestic video surveillance market will reach 468 billion yuan, and the expected growth rate in the next two years is still expected to reach 30%. The upgrading of the industry will bring newer growth space to this market. More importantly, the current video surveillance industry is undergoing major industrial upgrading, which is expected to open up the industry's growth space, and it is hoped that new strong stocks will emerge.

Tianjin Tiandi Weiye Digital Technology Co., Ltd. was established in 1994. It is a high-tech enterprise in the Tianjin Huayuan New Technology Industrial Park. It currently has 50,000 square meters of office environment and employs more than 1,300 people. It is mainly engaged in the research and development of video surveillance products. Production and sales of Internet of Things (IoT) businesses for their main business. After nearly 20 years of development, what kind of marketing strategy behind such a large company? What is their position on the product? With these questions, we interviewed Mr. Jin Shengxing, Deputy General Manager of Marketing of Tianjin Tiandi Digital Technology Co., Ltd.

The digital monitoring era has come to heaven and earth Albert CHAN is committed to doing a good job doing fine with the rapid development of socio-economic and information technology, video surveillance applied to all sectors of social security, safe city, safe production, forest fire protection, park area, highway traffic, etc. Many applications around people's daily life and work have been inseparable from video surveillance. With the continuous development of digitization, according to the statistics of the professional security monitoring magazine, the proportion of digital security monitoring in 2012 will exceed 25%.

Tiandi Weiye also experienced a single solution from the monitoring of product sales to the current industry solutions, and always adhered to the development direction of digitalization, networking, integration, and industry. Faced with the rapid development trend of the security industry, Kim said that such a security market is an inevitable development. This can be done to the company's products to do a good job, make it strong, and fine, to ensure that always walk in this industry In front of you.

Leading technology development As we all know, Tiandi Weiye specializes in products and focuses on the industry, and is positioned as a “technology-leading” company. It provides the industry with a one-stop service brand image from the front-end to the back-end, from the hardware to the software. Audio and video transmission control products, the company continued to strengthen the investment in R & D technology and research and development system, improve the advantages of multi-product line, provide solutions for multi-industry applications, and continue to introduce independent, targeted, specific needs for different industries. Leading software and hardware products.

The company has more than 500 people from R&D to software, and Jin Manager said that the company has made tremendous breakthroughs in sensors and cut-in technology through continuous exploration and R&D investment. Some distant cameras, intelligent analysis, digital video tracking, As well as public information security and other aspects have a great deal of application and practice. The products have been used in large-scale national projects such as Beijing Tiananmen, Olympic Bird's Nest, Shanghai World Expo, Tianjin Davos Forum, Guangzhou Asian Games, and National Rocket Delivery Center.

At present, the overall market size of the video surveillance market has exceeded US$4.1 billion. The traditional analog surveillance market is rapidly shrinking. The proportion has dropped from 56.9% in previous years to 19.7%, and digital surveillance has become the mainstream of the video surveillance market. The proportion also increased from 35.7% to 54.4%. Since 2006, telecom operators have also entered the field of video surveillance, mainly for small and medium-sized enterprise customers, and the video surveillance market will bring major market opportunities to major equipment manufacturers and chip manufacturers.

Faced with such a huge video surveillance market, how does Tiandi Albert maintain its leading position in the industry? The main reason for the introduction of Golden Manager is that the company has a solid R&D strength, so as to ensure that the company can launch new products in real time and ensure that new products are brought to market in the first place. Facing the future, the company will continue to use high-quality products and leading technologies to keep itself from falling behind.

You and I created the basic logo of Albert tiantian Tiandi Albert Digital Technology Co., Ltd. The basic design elements of the whole logo are the hidden symbols of the green English “T” and “D”. It is stable, generous, and has the atmosphere of the times. And dynamic. “T” means the change of the figure to Dapeng flying wings, “D” also represents the earth, and green not only represents the vitality of the company, but also full of youthful vitality and positive expression.

The simple two letters will infuse the cause of heaven and earth with a life of energy, unfolding solid wings, displaying infinite power, and creating a humane character of a modern enterprise. The manager said that the company mainly adopts formal and flat management of the district, while It is also an institution humanized and institutionalized. This is a major highlight and feature of corporate culture and management. The company establishes a humanized entrepreneurial spirit, emphasizing communication, emphasizing collaboration, emphasizing leadership's sense of responsibility and dedication, and emphasizing employees' recognition of corporate culture.

Kim said that the company’s employees are very young and their average age is only 28.5 years old. For them, the company is a stage without ceilings and a place where they can display their talents.

Serving the Society to Create the Future From wired to wireless, from standard definition to high-definition, and from analog to digital, the security market can truly be networked, and it is no longer on paper. Brand differentiation, cultural differentiation, channelization, and product homogeneity are continuously increasing, making the security market increasingly competitive.

More and more of this competition is not only reflected in the quality of the product, but also reflected in the support of the technology. At the same time, it is also reflected in the service. The quality of a company's service can directly reflect the company's image and the customer's recognition of it. . In the face of such competition, Jin Jing explained to us that the company has consistently adhered to the entrepreneurial spirit of “Tian Xingjian, the gentleman's self-improvement, topography Kun, gentleman's virtue”, and always maintained “sincere, honest, innovative and enthusiastic. "Corporate culture, service society, service users. At the same time, he said that after-sales service is also a key to brand accumulation. One of the company's objectives is to select the customer's needs for the first time, and to solve the problem of the product at the first time. There are not many domestic manufacturers who can fly to solve the after-sales problem for the customer. Tianwei Albert is one of them.

As we all know, Tiandi Weiye is the first enterprise to obtain a well-known trademark in the field of domestic security industry surveillance. When talking about company planning in the next few years, Kim said that the next plan is simply a three-step process. First, it must ensure that the company’s current Safe City solution is advanced, and at the same time, it makes the Safe City solution reasonable and The rapid application to the smart city will eventually be combined with the Internet while seizing the advantages of the smart city, which is the goal of the development of the world Albert.

Postscript: During the interview, the self-confidence of Kim Jong-hyun's constant flashes made the editors impressed. This is the spirit of every “world-minded man”. "TIANDY" is an eternal brand, a responsible company, and even a lofty cause. We believe that in the days to come, the relentless pursuit and hard work of the people in the world will share the joy of success together with our partners, customers and friends.