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In the recently released Global Wealth Report, China's million-dollar wealthy households numbered more than 1.4 million, ranking third in the world; 648 super-rich families have an average property of more than $100 million, ranking fifth in the world. The rapid development of China's economy has attracted worldwide attention, and China's affluent class, which has accompanied the rapid economic growth, has received more and more attention. Under the control of policies, some developers feel that they are at a loss, and it is difficult to distinguish directions in regulation. However, some industry-leading developers have quickly and accurately found the future development direction and mode. They all look to China's rapidly emerging third- and fourth-tier cities and the rapidly expanding affluent class. 1 Both the supply and demand sides "masters showdown" With the formation of the affluent consumerism concept, the development concept of the brand developers has also changed, from the original sale of the visible and tangible house sellers to the later sales to see, can not touch The house sells the environment and now sells invisible and intangible houses to sell soft services. It is not a simple location, apartment type, quality and other factors that determine the purchasing intention of the wealthy class, but rather a more complicated sensory factor. "This is not the life I want" is the focus of the decision to buy. In order to meet the rapidly changing consumer demand, we have seen that there are two types of companies that have emerged in this wave of change. The first category is a standardized model development enterprise represented by Wanda and Evergrande. From the beginning of the star fire to the current trend of the original, Wanda quickly occupied the dominance of China's commercial real estate with its efficient and rapid replication development model. . Although the standardized development model can only bring about the level of medium development, there is no doubt that Wanda's development model is very unique and fits the consumption concept of the Chinese growth class. It can be said that Wanda represents a standard of living. Another type of development enterprise is a leading high-end real estate represented by Longhu and Vanke. Such enterprises seem to be so fast, and they are keenly grasping the demand of China's mainstream consumer class in the future. Therefore, when we see Vanke entering commercial real estate, it is definitely not the second Wanda, but the combination of Vanke's own soft services, the leader will never copy, this is Vanke. Regardless of the developer or the consumer, people who only stare at the price will always be aware of it. The first-class brand enterprises are first-class, they make first-class products with their heart, and the real wealthy class is only the real first-class products. Pay the bill. Both the supply and demand sides are "masters duel", no value is not worth it, only willing or not. 2 From the city to the city's cohesive force to determine the height With the leaping development of China's economy, in the first-tier cities such as Beijing and Shanghai, which quickly entered the international metropolis, we can see that China's urbanization process has basically ended. At present, it is the development stage of secondary urbanization, that is, the development stage of urbanization to urbanization, and the real estate industry has also entered the secondary development stage. The development of urbanization is no longer the pursuit of urban scale, but the influence of the entire city, the radiation of aggregate power, whether it can attract the "mind industry" is the main factor determining the level of urban development. In this context, we have seen that the criteria for the evaluation of land acquisition by developers with strategic vision are also changing. It is no longer just to look at the area of ​​the plot, the distance from the central area, the price/performance ratio, etc., but to comprehensively consider the overall development model and capital adhesion of the region, whether it has a more promising development plan, whether it has the ability to aggregate talents and resources. The strength has also become the consideration of land acquisition. The development model based on quantity development and pure housing has come to a later stage. The future real estate development must be integrated development. With the rapid arrival of the automobile era, regional economic integration will gradually replace urban integration in the future. 3 Development of rudders in third- and fourth-tier cities. According to strategic development experts, by 2020, China's urban development will usher in an olive-shaped development, and the development of a few first-tier cities will gradually slow down, while the three-fourths with broad development space will be gradually slowed down. Cities and small and medium-sized cities and towns will have huge development space. In fact, in the real estate development in recent years, many developers have already involved real estate development in third- and fourth-tier cities, but always because of the city's economic level, consumption structure and other issues, often develop one or two real estates to close. That is because, in the past, the simple residential community-based development model has long been unsuitable for the currently developing third- and fourth-tier cities. These fast-growing small and medium-sized cities need a comprehensive style project that can lead their living standards, instead of being simple. Pure residential project. Therefore, we have seen that the brand development enterprises that are currently in the front line are the masters of the comprehensive project, and the excellent comprehensive projects are stationed in the third- and fourth-tier cities, and the basic operations are relatively successful. When an excellent complex project enters a city and is accurately positioned, it has a certain impact on the regional development and regional consumption of the city. We can say that this developer is really responsible for the functions of the city operator. And the project development based on this has the level of modern first-class development.