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Wang Fanglun is a large lock industry in Yiwu hardware market. In 2007, Wang Fanglun spent huge sums of money to buy the trademark of “505†from Shanghai Qianshang Lock Factory. Relying on the "505", an old brand with a reputation in the market, Wang Fanglun began to expand aggressively in the domestic market, and constantly cultivated his own brand. After several years of painstaking efforts, he not only established a sales network with more than 200 first- and second-level dealers in China, but also cultivated more than 10 lock brands including “Fangya†and “Forwardâ€. Business households use the e-commerce to extend the "tentacles" to foreign countries in the first half of this year. The downturn in the international trade environment has caused many hardware operators to encounter the "cold winter" of the foreign trade industry in advance. “There are few market orders and the popularity is not strong. Even if there are old customers placing orders, the number is much lower than in previous years, and the payment is also delayed. Many hardware operators in Yiwu market have begun to look to the domestic market.†Perhaps Influenced by this part of the foreign trade to the domestic market, it may be affected by the domestic real estate regulation and control policy. Wang Fanglun felt that the domestic sales of hardware products showed a downward trend. When everyone switched to domestic sales, Wang Fanglun began to lay out foreign markets. “Last year, I have received more than 1 million foreign orders through foreign trade e-commerce, which shows that our products can sell at a good price in the foreign terminal customer base. So, this year I increased the investment in this part of e-commerce. Like many traditional companies, Wang Fanglun chose e-commerce as the main front for opening up the foreign trade market. The exhibition helps the hardware industry to crack the foreign trade dilemma. In addition to the identity of the lock company's CEO and the party branch secretary of the industry association, Wang Fanglun's other identity is the deputy director of the China International Hardware & Electrical Expo Organizing Committee. In his view, the Hardware & Electrical Expo has brought many benefits to the hardware industry in Yiwu. “I participate in the Canton Fair, Hardware & Electrical Expo, etc. every year. The exhibitions of big and small are going to run seven or eight a year. At the exhibition, not only can we promote our new products, but also the general understanding of the hardware industry at home and abroad. So that you can change your company's production and operation strategy at any time." Of course, the exhibition is not only information, but also a large number of orders. “Almost every exhibition can get hundreds of thousands of orders. As for the intention order, it is even more impressive.†Wang Fanglun said. "This year's hardware market has a very special phenomenon: orders are on the market, but orders are frequent at the show. Like the leading company in Yiwu, Xintian cookware, in April, the hardware and electrical appliance fair was unfinished. So far, the order has not been completed." The phenomenon, Wang Fanglun analysis, may be related to the time adjusted by the exhibition. "In previous years, it was held about a week away from the Canton Fair. This time, the time of the Hardware & Electrical Expo was connected with the Canton Fair. By the way, Yiwu participated in the exhibition and became the choice of many professional buyers of the Canton Fair." Enhancing the overall strength to meet the new Opportunity "This year's overall environment has been the same, whether it is domestic sales or foreign trade, the hardware industry has suffered a lot. But as a company, what is still to be done is to upgrade its own strength, it is possible to recover in the economy. Quickly attacked and seized the biggest cake on the market.†Wang Fanglun told the author that many companies in the Yiwu hardware appliance industry are actively improving their hard power and soft power. On the one hand, it is to improve production equipment, improve the mechanization of production and the production capacity of enterprises, and expand sales channels; on the other hand, it is to cultivate talents. In order to solve the problem of shortage of talents in hardware enterprises, the Hardware Appliance Industry Association also cooperates with the municipal authorities to prepare two electrical maintenance classes and free training and maintenance technicians.