Under the influence of both sides under the bamboo flooring in the flooring industry

Mr. Dongpo: Would rather eat without meat, not to live without bamboo. China is a major producer of bamboo flooring, but domestic consumers are still unfamiliar with bamboo flooring.

In recent years, the floor has continuously eroded the ceramic tile field. The development of the flooring industry is in full swing. Bamboo flooring has always been in an awkward position as a product of the flooring industry. There are solid wood floors on which pressure is exerted. Bamboo flooring market share among the people has been low.

Bamboo flooring lacks awareness of low market awareness

Bamboo products are also common in our lives, such as bamboo mats and bamboo cutting boards. Reviewing the development of bamboo flooring in recent decades, bamboo flooring is still unfamiliar to consumers, even though bamboo flooring is prosperous in China.

At the Shanghai Floor Show in March this year, many people were surprised: Bamboo can also be used as flooring, and even bamboo flooring with imitation wood grain texture! Dazhuang bamboo floor Xi'an dealer told reporters that many consumers are unfamiliar with the bamboo flooring, worried about bamboo cracking and deformation, so the bamboo flooring is only out of curiosity, when the real purchase is willing to try bamboo flooring consumers are few, still need to business And the brand keeps guiding.

Zhang Qinli, the deputy secretary-general of the Bamboo Industry Professional Committee of the China Forest Industry Association, said that there are national standards for bamboo flooring and there are many large-brand enterprises. For the current bamboo flooring, she thinks it is mainly because the early bamboo flooring was sold abroad. The manufacturer ignored the domestic market.

Although it has begun to expand into the country in the past two years, it has not made much publicity. For product quality, she said that many bamboo floorings are exported abroad and the quality is guaranteed.

The industry is not standard bamboo flooring facing the industry

According to a bamboo flooring brand dealer, bamboo flooring market price is about 200 yuan / square meter, some personalized wallboard prices are higher. “Bamboo is cool in winter and cool in summer, and its wear resistance is better. It feels good. With our after-sales service, I think that buying a bamboo flooring is much more cost-effective than buying solid wood flooring. It is more durable and environmentally friendly than strengthening flooring. Low carbon."

The dealer also pointed out the embarrassing situation of the bamboo flooring market. Bamboo flooring was priced higher than the laminate flooring due to process reasons, and it was lower than solid wood flooring. "Now dealers who do bamboo flooring do not have laminate flooring and parquet, Most of the consumers who visit home stores are reinforced or solid wood flooring, and bamboo flooring is particularly low.

For example, there are 10 floor shops in a store, and 8 are made of solid wood or engineered wood. They may tell consumers that bamboo flooring is not good and mislead consumers. ”

An industry source told reporters that the current bamboo flooring industry is not standardized, the current bamboo flooring industry has formed some brands, mainly in Jiangxi, Zhejiang and other places, the competition in this market segment is also very fierce, the price war between brands makes the company not allowed Does not reduce production costs, thus ignoring product quality and branding.

Bamboo flooring has a good prospect of development, in line with the concept of low-carbon environmental protection and sustainable development, so bamboo flooring companies and businesses should increase media promotion and popularization, so that more consumers accept the concept of environmentally friendly consumption.

Many companies lack the leader brand

At present, there are more than 100 bamboo flooring enterprises in China, which are mainly distributed in Zhejiang, Hunan, Fujian, Jiangsu, Jiangxi, and Anhui provinces. However, the scale of the company is small and most of the companies do not have a mature brand system. There are no leading enterprises in the domestic bamboo flooring industry, there is no leader in leading enterprises, the industry lacks development momentum, and the market consumption environment is poor, leading to a sustained downturn in domestic development.

Domestic start late industry discourse power is lacking

Bamboo flooring has not entered the domestic market for a long time. In the past few years, large bamboo flooring companies have been export-oriented, export volume has been increasing year by year, and exported to Europe, the United States, Canada and Southeast Asian countries, accounting for more than 80% of the flooring industry. The products have high processing precision and stable quality and are welcomed by international consumers.

Because it has always been export-oriented, over-reliance on the international market, lack of attention to the domestic market, resulting in bamboo flooring industry market pricing power is controlled by the European and American developed countries.

In addition, these large-scale enterprises are equipped with a reaming machine imported from Germany, paint lines imported from Italy and Taiwan, and imported coatings and adhesives from Europe. The production machinery and core materials are imported. China is only an assembly shop and a raw material production base in the international market, leading to a lack of international right to speak in the wood flooring industry in China.

Companies rely on “OEM production” and cannot bring high profitability to the company. Such as Anji as China's bamboo township, basically rely on doing OEM, there is no brand with international influence.

Low-margin operation brand

According to statistics, the domestic gross profit margin of bamboo flooring is low, while the general industry gross margin is generally more than 40%. From the gross margin alone, bamboo flooring is far from the ordinary industry. Once the company enters the market, logistics fees, marketing fees, sales fees, and distributors' rebates at the end of the year are superimposed and profits are low, which restricts the development of bamboo flooring.

At present, the average gross profit rate of wood flooring industry in China is about 18% to 30%. The strong brand's gross profit margin is about 30%. Subject to foreign trade, the gross margin of bamboo flooring industry is less than 25%.