As high-end home accessories, mahogany furniture has been sought after by middle- and high-income people in recent years, and the mahogany furniture museum has also become a must-have venue for major home furnishing stores. Is the high-end good? Recently, a mahogany furniture company in Fujian, because of the "shelling" of the mahogany furniture painting process, pointed directly at the unspoken rules of the industry, and was torn up by its peers to publicize the posters, causing the market to debate on the mahogany "waxing PK painting".

"Waxing PK paint" poster was torn

Since the international financial crisis at the end of 2008, the price of mahogany furniture has risen continuously from the bottom. This kind of traditional furniture has been "sold per pound" since ancient times. The current market price is more than 1,000 yuan / kg.

The mahogany furniture has a certain "collectible" nature due to its high price. The general public knows very little about this high-end product and is at a loss when they intend to buy it. At this time, products that are sub-charged and genuine will enter the market, and consumers will become "fish meat" of bad merchants if they are not careful. Fujian Liantianhong Furniture Co., Ltd. made high-profile marketing strategies such as "sell mahogany according to the catty" and "no discounts", and recently made an amazing move-"shelling" the painting process of mahogany furniture, pointing directly to the unspoken rules of the industry .

The furniture company named Lian Tianhong angered many peers by posting posters of “waxing PK paint” in its own stores in major home furnishing stores across the country, and was punished by malls for forcibly tearing up the posters. The poster clearly pointed out the advantages of waxed mahogany over lacquered mahogany, and the current market is flooded with more lacquered mahogany products. The mall is under pressure from merchants to warn the company on the grounds of “no posters that degrade other merchants”. This practice of forcibly tearing posters occurred in many large home stores such as Wuhan and Beijing.

Insiders belittle mahogany painted

"Good hardwood furniture will not be painted, not to mention high-quality mahogany furniture." The reporter asked Liu Shifu, a retired worker who had worked in the engineering company directly under the former General Staff, to ask whether the company's poster propaganda was true. Liu Shifu agreed. Master Liu said that he has been a carpenter for decades and has seen various precious wood species. In the past, when workers made mahogany furniture, they often "boiled wax" themselves, then waxed the furniture, and never painted the mahogany furniture.

Statistics show that in recent years, consumer complaints about mahogany furniture have been increasing year by year. Among them, there are not many disputes caused by the mahogany painting process. According to industry insiders, some counterfeiters who are familiar with all kinds of mahogany materials can color the paint, and use wood with similar materials to pretend to be precious wood. For example, red iron wood and white rosewood can be used to paint red rosewood. In this way, the price can differ by several times. If other wood is used to impersonate top-grade mahogany wood such as Huanghuali and red sandalwood, the profit is even more amazing. The wood raw materials after painting are difficult for even some professionals to distinguish, and ordinary people are more like "seeing flowers in the fog."

Master Liu said that the reason why the mahogany furniture is expensive is not only because these woods are hardwoods and have strong practicability, but also after long-term use, the oils permeated by the mahogany itself and the air will be oxidized to form a layer of "packing" ", And the color of this kind of pulp is integrated with the mahogany itself, very beautiful. The reporter consulted the information and found that in 2008, the auction market had a case of a large sandalwood sandalwood case during the Qianlong period, with a transaction price of 31.36 million yuan, breaking the world record of Chinese classical furniture auctions. The surface of the pulp.

High-end mahogany must not be painted

There is also a "climate theory" explanation for the paint process. Manager Ni, who specializes in advertising operations of mahogany furniture, said that among the mahogany furniture companies currently on the market, southern furniture factories tend to apply a layer of varnish to the furniture, mainly for moisture protection, while the northern climate is dry and manufacturers tend to Waxing. But Lian Tianhong, a Fujian manufacturer, does not think so. They said that good mahogany should not be painted, not to mention varnish but colored paint.

Manager Ni said that even the lacquering process is only applicable to low-end mahogany wood such as red rosewood and wenge, as well as high-end mahogany wood such as Huanghuali and red sandalwood. When consumers buy mahogany furniture, it is best to sign a contract with the merchant to clarify the wood species and origin of the product. If they encounter disputes, they can try their best to protect their rights and interests.

When investigating in a mahogany furniture pavilion located in a large home furnishing store in North Fourth Ring Road, the reporter found that many of the mahogany furniture directly-operated stores are painted, and some manufacturers' sales staff said that they may not be painted. The sales staff of a company specializing in low-end mahogany furniture told reporters that the management of shopping malls is generally stricter in home stores with better reputation, and at the same time, shopping malls provide customers with more comprehensive safeguards. Manufacturers generally dare not do it easily, otherwise they will be The mall was heavily fined.

Reporter observation

Welcome to unveil the right to know

The Consumer Rights Protection Law stipulates that consumers enjoy the right to know the true situation of their purchase, use of goods or services they receive. Does Lian Tianhong's poster that "depreciates opponents" violate the competition rules or clarify consumers' right to know?

If it is a violation of competition rules, we have not seen other manufacturers resorting to it. If it is based on clear consumers ’right to know, it is not difficult to see that this kind of behavior that challenges the industry ’s unspoken rules does have a certain show element. Should we approve or disapprove of this aggressive propaganda method?

"Peer is the enemy", this is a business law that is difficult to change, and because it is "the enemy", the enterprise will have the incentive to improve its products and services in the competition. Numerous facts have proved that concealing and deceiving consumers is just a way of stealing the bells and ears of enterprises. Consumers, as the "God" of enterprises, will know the truth sooner or later. The black horse will be pointed out by thousands of people, and Sanlu milk powder is proof. As for the "black sheep" in the industry that dares to expose the unspoken rules, I am afraid that more consumers will be rewarded for voting with banknotes.

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