Windows and doors market plagiarism, lack of innovation, fear of a dead end

The brand is the degree of consumer recognition of the product, which not only embodies the consumer's identity with the product in terms of value, but also reflects the consumer's satisfaction with the product in emotional terms. It refers not only to the product's trademark symbol, name, or packaging, but also not to the product's synonym. It is a complex that includes a variety of factors including products and services, and is an intangible asset of a company. Fangyuan Wood Products CEOs believe that if the door and window industry wants to establish a brand, it needs the joint efforts of the company and its distributors.

Is your company constantly innovating?

Looking at the world, big brands emerging from all walks of life are all sticking to their own ways and constantly developing new products with their own corporate characteristics. It can be said that the characteristics are the basis for the existence of brand products, and innovation is the driving force for the development of brand products. The bigger the brand, the more emphasis on product innovation. At present, what is lacking in the doors and windows industry is product innovation. The plagiarism of doors and windows enterprises is prevailing. Large companies plagiarize foreign products, and small companies copy products of large companies. In addition to plagiarism in product styles, many companies are also plagiarizing in the establishment of sales and channels.

A door and window company issued a door and window product. It was not long before it could be found that other companies also produced similar products; a company played a "price war," and other companies would follow suit to fight the "price war," but also played. More thorough. Every time they get this information, the R&D department of the factory will meet and analyze the structure of the door, then place orders for production samples, and finally make a new product release brochure for distributors.” Some dealers will also tell customers like this. "You go to high-end shopping malls. You can tell me which of the products you are looking at. I promise to do it exactly as they do, and the price will satisfy you." Remember to take a photo album or take a photo. ”

Fangyuan wood products executives believe that a professional door and window company is always plagiarism, in the final analysis there is no future development. Enterprises that do not have the ability to innovate will at any moment be eliminated in the tide of competition. Absorbing professionals and constantly developing new products are the guarantee for the development of doors and windows enterprises. Innovation has a significant impact on the development of doors and windows. Without innovation, there is no product, no sales, and even no brand building.

Are you doing after-sales service with distributors?

Service, as an indispensable concept in the business field, was used by many companies as part of product sales as early as many years ago. Consumers buy not only products but also services. In the window and door industry, from the perspective of Xiaobian, some dealers still have problems ignoring the after-sales service of products, causing a lot of complaints from consumers.

According to reports, some door and window dealers' products, manufacturers do not provide after-sales service for dealers, installation and after-sales service personnel are dealers to find their own local carpentry. Better stores will have simple training for these people. The poor after-sales service staff are usually directly on the job. Their understanding of the product is obtained through the work of the old staff. And the salary of these after-sales service personnel is a quantitative assessment, that is, based on the number of installations, they will not consider whether there will be problems in the future. In the process of using the product, the consumer has really experienced a problem. When he returns to the dealer, the service personnel may have left the company.

Due to the lack of understanding of the situation, some dealers will push forward, even if they promise to help consumers solve problems, it will take a long time to do it. Brand building is more based on consumers' word of mouth. Good after-sales service not only helps establish a corporate image, but also helps boost brand building. Door and window products are more important because of problems such as installation. When a problem arises, promptly helping the consumer to solve is the long-term way for the dealer to win the consumer, and it will be beneficial to the brand building of the product.